Shore Tee

By | Newsroom

Shore Tee by FOOTSTAKE Raises the Stakes for Paddle Sports

Michigan company creates revolutionary storage product for enthusiasts 

Grand Rapids, Mich. (May 9, 2017) – LACKS Home Products today announced the launch of a game changing product for paddle sport enthusiasts, the Shore Tee by FOOTSTAKE.

The Shore Tee is the first of its kind, staked support for drying and storing kayaks, paddleboards and canoes. Unlike other storage options, the Shore Tee is easily portable and highly durable. Made of lightweight, weather-resistant plastic, the stakes are also extremely cost-effective. They retail at $59.99 per set.

“The invention of the Shore Tee will change the way paddle sport participants care for their boats,” said Scott Stuart, Creator of the Shore Tee and Lead Design Engineer, Plastic Plate, a Division of LACKS Enterprises. “As a kayaker myself I saw the need for a product that would prevent mold and element damage not only at home, but on extended journeys as well. The Shore Tee is the ideal solution.”

Weighing just 3.1 pounds, Shore Tees are convenient to pack. Their ease of use make them perfect for paddlers of all experience levels. The only tool necessary is a foot to push them into the ground. Set up and removal take mere seconds.

“The Shore Tee is a prime example of the type of products LACKS Home Products brings to consumers. Over the next 18 months we will be introducing additional FOOTSTAKE items to complement the Shore Tee and expand into the camping and urban garden realms,” said Tim Grant, Shore Tee Program Director.

Early customer feedback has been overwhelming positive, fulfilling a long overdue storage solution. Individuals can currently order the product online at www.footstake.com. Retailers interested in carrying Shore Tees can contact: 800-351-9776 for wholesale pricing and distribution arrangements. Additionally, they will soon be available at paddle sport retailers nationwide thanks to a partnership with KL OUTDOOR and at www.walmart.com.

The Shore Tee is being put to great use by Traci Lynn Martin, an experienced expedition kayaker and successful ultra-endurance competitive kayaker. Martin will attempt to set a new World Record in kayaking for the farthest documented non-stop paddling trip by kayak in one year. Along the way, Martin will also seek to become the first kayaker to paddle all five (5) Great Lakes in one single, continuous trip. The Shore Tee by FOOTSTAKE is a proud sponsor of her journey.

LACKS Home Products interviews and Shore Tee review opportunities are available to media. Contact Heidi Hedquist, as listed above, for additional information and scheduling.

About LACKS Home Products: LACKS Home Products is an LLC of LACKS Enterprises LACKS Enterprises has been an innovative industry leader in automotive component manufacturing for more than half a century. Located in Grand Rapids, MI, LACKS is a privately held, family owned company. It currently employs more than 3000 people and is known for its products’ unparalleled characteristics and commitment to excellence. For more information on LACKS Enterprises visit: http://www.lacksenterprises.com.

Set Sail for Autism

By | Case Studies

Client: Set Sail for Autism Benefitting OUCARES

Challenge: Despite significant increases in awareness and understanding of Autism Spectrum Disorder (ASD), there is still a lack of employment opportunities for individuals affected by ASD. The goal of Set Sail for Autism is to find a way to continue to educate and bring awareness of their abilities to fulfill technical tasks to the professional community.

The Solution: By partnering with the sailing community and creating opportunities for young adults with ASD to have the incredible experience of helping to sail racing yachts back to Port Huron and Chicago following the Chicago Yacht Club Race to Mackinac and the Bell’s Beer Bayview Mackinac Race, we are able to showcase the talents and skills of these individuals. Sailing a racing yacht on the Great Lakes takes incredible focus and Set Sail’s ASD sailors are able to demonstrate their ability to learn quickly and handle challenging tasks. Additionally, ASD individuals that have an interest in film, photography, journalism, web development and social media gained real world experience through the creation of marketing materials and documenting the trip.

Through a special free event at the start of the race we are able to provide a safe, friendly environment for families impacted by ASD.

Results: Set Sail for Autism has quickly gained traction as one of the most compelling events of the racing season. Each year, the program has grown exponentially with additional participants in all aspects, leading to job contacts and positions for many. One sailor, has now been asked to race regularly with two of the yachts and has also been hired for web, social media and photography services. With the addition of the Chicago Yacht Club race, the program is now a regional powerhouse attracting local and national sponsors including: Lincoln Motor Company and Pepsi. News coverage has been extensive, raising awareness and funds for OUCARES at Oakland University and showcasing its unique programs.

 

 

D2N (Detroit2Nepal Foundation)

By | Case Studies

Client: D2N (Detroit2Nepal Foundation)

Challenge: Detroit2Nepal Foundation (D2N), though a well established organization, had no public awareness beyond its existing private donor base. Cause and Effect’s team was charged with finding a way to put D2N on the map increasing awareness and financial support.

The Solution: Cause and Effect extensively researched opportunities and found the perfect outlet for D2N with Over the Edge Detroit. This provided D2N the chance to host a fundraiser unlike any other happening in Detroit. This gave D2N direct access to engage an untapped enormous market of potential supporters and donors. This high-adventure event gave individuals who raised a minimum of $1,000 the chance to rappel off the iconic First National Building in downtown Detroit. Partnering with Bedrock Detroit, Opportunity Detroit and Quicken Loans, the event drew thousands of supporters. Hundreds of participants raised funds with the hopes of securing a spot on the ropes.

Results: In its first year more than $200,000 was raised for D2N’s initiatives in Detroit and Nepal. That number doubled to over $400,000 in 2016. Additionally, the Detroit event is considered a signature event for Over the Edge U.S.A. Media coverage was extensive with every major Detroit network and outlet providing stories including lead front page coverage on the Detroit News and Detroit Free Press the day following the festivities.